去把「郎」这个品牌越作念越好深圳神秘顾客暗访调查公司

发布日期：2024-03-12 10:49    点击次数：65

3月5日深圳神秘顾客暗访调查公司，郎酒股份总司理汪博炜受邀出席第45届天下告白大会中国品牌盛典。

3月5日，郎酒股份总司理汪博炜受邀出席第45届天下告白大会中国品牌盛典。在盛典现场，汪博炜总司理以中英双语的神志，围绕中国「郎」字故事、郎酒的传承与革命、谨守与变革、青花郎「7+20」的本领价值，向海表里品牌代表、民众学者进行良善共享，更赤诚但愿郎酒看成中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全天下奢侈者好意思好生计。

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展目下国外舞台，不仅将中国的「经典、传统」与天下的「前卫、当代」无缝接轨，更展现了新一代郎酒东说念主面向夙昔，走向天下的时期平稳与自信。

以下为演讲全文（纲目）：

尊敬的诸君客东说念主，女士们，先生们：

看成郎酒的总司理，今天我异常交运能与华为、飞鹤、恒源祥等广博优秀中国品牌一齐来到槟城，见证天下告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中文化中，具有异常好意思好的寓意。「郎」字等于「男东说念主」，「好男东说念主」。母亲亲切地叫她的女儿「儿郎」，「郎」；配头亲切地称号她的丈夫「郎君」，是「郎」；男东说念主走上宦途，为官造福一方匹夫，官拜「侍郎」「中郎将」，已经「郎」。是以「郎」是一个千里淀中中文化的好意思好品牌。咱们这一代东说念主有浓烈的时期累赘与职责，去把「郎」这个品牌越作念越好，面向夙昔，走向天下。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

白酒是一个传统得弗成再传统的产业。咱们郎酒这家企业，却一直在传承中守正革命。咱们传承的是千年工艺，是工匠精神，是本领的价值。同期，咱们禁止革命。咱们最初用天下的眼神来看待白酒，以面向夙昔的精神来提醒就业，咱们要让传统的中国白酒走向当代化，愈加前卫，最终走向天下。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time， we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，一座郎酒庄园是郎酒东说念主最大的革命。郎酒，建树起了天下上第一座白酒酒庄，亦然天下上惟逐个座「大而好意思」的白酒酒庄。这座庄园占地10日常公里。那儿充满了白酒艺术，神秘顾客访问建筑艺术、文体艺术、陶瓷艺术以偏激它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在一齐。这便是郎酒的匠心始创——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚，咱们诸君嘉宾品鉴的是郎酒旗舰产物——青花郎。它是7年的主体基酒，和20年的陈老迈酒全心勾调而成。本领的价值尽在这杯酒中。提到白酒，在座的诸君许多齐会联念念到进口时特等凸起的香气。而咱们青花郎，酒体具有丰富的档次，更多秉性在中后段，后味十分甘醇，品尝特等悠长。这是私有的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

(声明：刊用《中国新闻周刊》稿件务经书面授权)

有大学生及高中生上当，相约在地铁站或街头见工，实时填表和签约，稍后被安排前往多家财务公司，表面是进行服务质素测试，其实被利用其个人身分和数据借款。

今天受奖（注：指45届天下告白大会中国品牌盛典）的主题是「中国品牌 传递正能量 让天下更好意思好」。在槟城，咱们看到中国和马来西亚越来越经常的经济文化相易举止。在这些相易举止中，白酒便是运动物。不管是崇拜的商务相易，已经民间的文化相易，咱们齐需要通过白酒送去一份礼节，一份尊重，一份道贺。追随一带一齐的程度，中国和全亚洲，全天下齐会有更多的相易，更深的运动。咱们但愿郎酒大致追随更多的跨区域，跨国度，跨民族间的相易，为他们送去道贺。咱们但愿郎酒大致融入全天下更多奢侈者的好意思好生计。咱们但愿郎酒，看成白酒品类的一员，大致加入威士忌、白兰地的广博品牌，一齐面向夙昔，走向天下。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.

我念念，这些便是郎酒看成一个中国品牌，能让天下更好意思好而传递的少许点正能量。

I believe these are the bits of positive energy that LANG， as a Chinese brand， transmits to make the world a better place.

谢谢！

Thank you.深圳神秘顾客暗访调查公司

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